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Nature's Variety is a small, independent pet food company located in Lincoln, Nebraska. Our team is passionate about providing proper, holistic nutrition for your beloved dog and cat. We believe the best nutrition comes from healthy, natural ingredients. We know all about natural foods.  The Nature's Variety line was developed by families who have been practicing sustainable agriculture for more than 140 years, raising quality livestock and growing crops in America's heartland. Our wholesome foods are made with integrity and care. We stand behind our products with a 100% satisfaction guarantee.

Rotation Diet Overview

The Nature's Variety Rotation Diet is based on the simple premise that more variety will provide better overall health and well-being for your pet. You don't eat the same thing day in and day out, and neither should your pet. By varying the proteins and forms, your dog or cat will enjoy a more diverse and complete micro-nutrient intake, as well as exciting tastes and textures for better health and happiness.

RAW

A diet consisting of raw meat, organ meat, bone, and fat reflects what your pet would eat in its natural habitat. The inclusion of raw food is recommended by veterinary experts as an important source of protein, moisture, and vital nutrients.

DRY

Nature's Variety offers a wide variety of kibble choices to fit your pet's needs and preferences. Choose from our wholesome Prairie line and grain-free Instinct line of kibble diets.

CANS

Our canned diets offer complete and balanced nutrition in a form that provides beneficial levels of moisture for optimal pet health. Instinct grain-free cans are 95% meat. Prairie and Homestyle cans are made with real meat, poultry, and fish, as well as hearty whole grains.

There's no right or wrong way to feed the Nature's Variety Rotation Diet; your pet will benefit from the variety of forms and flavors! Just offer various proteins (e.g. beef, chicken, and salmon) and forms (raw, dry, and cans) in your pet's diet. All Nature's Variety diets are specially formulated for rotation feeding.  Our raw, dry, and canned product forms can be rotated freely according to your lifestyle and your pet's preferences!

Nature's Variety Instinct Chicken Meal, Cranberries and Garlic Biscuits $8.99	Nature's Variety Instinct Duck Meal, Sweet Potatoes and Cinnamon Biscuits $8.99 - $12.99	Nature's Variety Instinct Lamb Meal, Carrots and Mint Biscuits $8.99
Nature's Variety Instinct Rabbit Meal, Apples and Ginger Biscuits $8.99
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